Let Her Dream - Helping Girls See Themselves in Sport

Women in Sport’s* Let Her Dream research, released in early 2026, shows that many girls are less likely than boys to feel confident that they can succeed in sport - and that belief gap is widening. Girls report feeling that sport is “for boys” more often than boys do, and many cite a lack of tailored support and visible role models.

Experts discussing the report have also pointed out that differences in how girls are introduced to movement and physical play - including early motor-skill development - can shape how confident and engaged they feel in sport as they grow up. Encouraging early physical confidence isn’t just about activity; it’s about giving girls the skills and belief to belong. 

Shaping possibility

Research shows that when girls see people who look like them playing sport, it makes a real difference. Many girls say watching professional athletes inspires them to be active and helps them see sport as something for everyone.

Representation isn’t just about elite stars on TV - it’s about everyday visibility and influence. When girls see themselves reflected in sporting stories and images, it helps shape their belief that they belong in sport.

The stories we tell

The stories we choose tell our children what we believe they can aspire to. Choosing books and stories that show girls as active, confident, and capable in sport doesn’t just entertain - it reinforces a message that girls belong in sports.

*Women in Sport is the longest-standing UK charity in its field with a proud history of securing change for women and girls in sport.